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8 Ways Brands Are Benefiting from Social Listening

Recent consumer and business marketing surveys have provided some serious stats that show customer-centric organizations may want to consider putting down their marketing megaphones and putting their...

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Marketing, Customer Service Get Engaged on Social Media

Now more than ever, marketing and customer service are feeling the pressure to come together to improve engagement on social media. And it’s customers who are at the heart of what can either be a...

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If Twitter’s @ Symbol Disappears, Social #CustServ is Going to Need a Bigger...

Twitter head of news, Vivian Schiller, gave customer service and marketing managers something to think about recently when she hinted that the social network might be eliminating some of its core...

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Social Customer Service Isn’t Going Anywhere

There has been quite a bit of talk lately that social customer service isn’t going anywhere, and that some brands are beginning to phase out or give up on social monitoring and response, especially...

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